5/20/2017 0 Comments Traditional Forms Of AdvertisingAdvertising has always been had the most important role in the field of marketing. Companies could obtain
their potential and loyal customers by advertising their products using the right method. In this modern day, there are lots of advertising method you can use for your company, and depending on the target market you have, you might need to use different strategy and approach in advertising. Having a store means there are more specific methods you can use in your advertising. You have a certain physical address, it means that you have the most benefits here, you will gain trust more easily and you can promote your storefront to the public. Here are some common advertising for business you can use as promotion for your store: 1. Newspaper ads This is the most effective and for local business. Promotions using newspaper ads will target specific reader on the area. It is easier to look for specific ads on the newspaper because it is divided into sections so people could find the topic they are interested with soon. The ads sometimes have some coupons attached to attract customer directly to the store. This ads usually cost you quite a lot of money depending on the area which the newspaper covers, but you can still reduce the cost by only selecting the days of which you want this and to be published. 2. TV advertising TV ads is the most popular yet the most expensive ads you can find. The customer range is much wider than printed media and it could cover up to entire country. Depending on the rating of the channel / programs you want to put your ads in, it could cost you up to hundreds thousand of dollars per minute. If you have enough resources, you could put your store on a reality show and your sales would be boosted up immediately. This is because TV advertising uses the combined senses of perspective, visual and audio to create the good impression onto the customers. 3. Yellow Pages Listing Putting your contact details on yellow pages listing could help you attract potential customers right to your storefront. Putting your store on the Yellow Pages Listings means that you are confident enough with your business and you could perform professionally. This will also make it easier for your customers to get your contact and locate your store. 4. Radio Advertising Radio ads is almost the same with the newspapers one, but the media used is only audio. This kind of ads usually last in about a minute. Radio advertising usually about how to attract customers with live testimony and interesting jingle. Among all methods, radio advertising sells with most intimacy because of the tone, and the melodies used in the ads. Despite of being the most intimate advertising method, radio still cost less than the other means of advertising. Whichever method you want to use to promote your business, especially the ones with storefront, you should focus more on the interesting points you have for walk in customers while providing them with accurate location of your store.
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